Shaikh Zeeshan Start A Project Simplifying AI Photography for 500K+ Users
MyMood AI is an AI-powered photography platform that transforms everyday selfies into polished and creative images.
As the product expanded with more styles and AI capabilities, I helped make the overall experience simpler across the mobile app, website, and presentation materials.
A large library of AI styles and generation options could easily become overwhelming.
Users needed a clearer path from uploading their photos to discovering styles, generating images, and reviewing the final results.
I simplified onboarding, style discovery, photo generation, and the overall information hierarchy.
I also created reusable UI patterns and a more consistent visual language across the app, website, and pitch deck.
MyMood’s twist was emotion. Every avatar is one mood plus one style, so the same selfies can become a happy astronaut or a fearful cowboy. The design had to make that feel like play, not a spreadsheet.
App screens and states designed for iOS and Android
Moods and styles, for 256 possible looks from one set of selfies
Key screens drawn at 320, 375, 390 and 430 points, from iPhone SE to Pro Max
Screen counts taken from the project’s Figma file.
Before drawing screens, I listed what could break between a selfie and a saved avatar. Each problem became a rule the whole app follows, and each rule became a design decision you’ll see below.
The whole journey from first open to saved avatars, drawn from the screens in the file. People make only two real decisions along the way. Everything else is one clear next step, and the app does the heavy lifting.
Same step, both sides: what the person does and what the app does. Real screens from the design file.
Each key screen started as a grey-box wireframe, so order and hierarchy were agreed before colour and imagery. Here they are next to the final designs, with numbered notes on what each part does.
MyMood AIAI avatars are only as good as the selfies behind them, and people blame the app when results disappoint. So the upload step became a short lesson, and it took three rounds to get right.
MyMood AIMoods and styles each get their own short list, showing two options with the rest one tap away. Counters update as people pick, and the button stays locked until all 10 picks are made, so it always says what’s left to do.
Making avatars uses real computing power, so it can’t be free. Checkout says that in one honest line, “Why is it paid?”, then shows three pack sizes with the middle one marked Most popular. Membership is offered as the “more for less” option, never forced. A later version added a guarantee: if the avatars don’t impress, a free credit to try again.
MyMood AINobody watches a progress bar for 14 minutes. The app shows real upload progress, asks for notifications at the moment they’re useful, offers a “Notify me” button if people say no, and lets them hide the screen. Back home, the new pack shows its progress while older packs stay open to browse.
One pack can hold 200 avatars. Instead of one endless grid, results open by mood, then by style, so people reach the version of themselves they want in two taps.
AI gets teeth, hands and small details wrong. Instead of hiding it, the app shows “weird” examples next to good ones before anyone pays. When someone picks an open-mouth mood, it adds 25 free extra avatars so they’ll find a few with perfect teeth. And every results screen carries a line straight to the team.
Smaller decisions outside the main path, which made the app easier to start and easier to share.
There’s no account wall before the good part. People pay with Apple Pay and get their avatars. An account is offered later, in Settings and on its own screen, with one clear reason: so you can always get your avatars back.
People love showing off their avatars, so sharing became a growth loop. A referral link sits at the top of home: send your avatars to friends and get free ones when they buy. A simple dashboard shows progress toward each reward.
A small set of reusable patterns carries every step, on one set of colour and type tokens. That is what kept 190+ screens feeling like one app, and made new styles and features quick to add.
Five patterns do most of the work: a step header with back, progress and title; a choice tile with image, label and check; a sticky action bar with one primary button; a feedback banner on results; and a pack card with cover, count and live progress.
Deep navy grounds every screen so the avatars glow. Lilac and lime carry action and progress, with green and red kept for success and alerts.
HK Grotesk Wide in Extra Bold for titles, step labels and the rulebook cards: wide and loud. Inter for body text, lists and every control.
The visual language carried into the App Store screenshots, the app icon and the social launch kit, so MyMood looked like one product wherever people met it.
App Store · 6.5-inch screenshot set Five screenshots, one idea each: avatars with moods and emotions, styles plus moods, unique moods to bring avatars to life, and smart AI face filters.
The finished MyMood AI app, from the first welcome to saved avatars: thirty-five of the 190+ screens and states designed for iOS and Android, all speaking one visual language.
For the team growing the product, and for everyone turning a selfie into a new look.
These are MyMood AI’s reported figures and its public store numbers. They show how many people the experience had to work for.
210M+
AI photos created with MyMood AI
Spread across 500K+ customers, that is more than 400 photos each, and every one of them started with the same upload, choose and wait flow.
500K+
Reported customers
1M+
Downloads on Google Play
16K+
Reviews, rated 4.5 out of 5
7K+
Ratings, rated 4.5 out of 5
Customer and photo counts as reported by MyMood AI. Downloads, reviews and ratings from Google Play and the U.S. App Store, October 2026.
I helped turn a complex AI photography product into a simpler, more scalable experience for both the business and its users.
Eight projects, each told from the first sketch to launch. Pick the one closest to what you’re building.
View All WorkOne design system that gave FiLLi, Barn’s and Tim Hortons an app that feels like their own.
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